Royal Enfield has appointed the Corbeta Group as their exclusive distributor for Colombia. The Corbeta group will be responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Colombian market.
Royal Enfield has its manufacturing base in Chennai, India and is part of Eicher Motors Limited.
The Corbeta Group will be opening exclusive stores to retail the Royal Enfield brand. After the commercial launch later this year, Royal Enfield will be introducing its Bullet, Classic and Rumbler range of motorcycles in 350cc and 500 cc displacements and the Continental GT 535cc café racer in Colombia. It will also be introducing its range of purpose-built apparel and accessories.
Siddhartha Lal, CEO Royal Enfield said that with its range of modern classic bikes, Royal Enfield brings to Colombia a new category of mid-sized motorcycles (250cc-750cc) that will make leisure motorcycling more accessible and fun.
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